If you are planning a networking event, food is one of the best ways to drive people through the door. Whether it’s a small meetup or a major professional convention, such as one sponsored by a medical society, food can have a massive impact on attendance because it gives people a reason to show up and stick around. Here’s how you can use food to help make your networking event more attractive and successful.
Choose the Right Time and Meal
First, consider what time your event will be. If you’re holding a morning meeting, serve breakfast options such as bagels, fruit, and coffee. For lunch, sandwiches, salads, or pizza are a good bet. Should you plan to host your event in the evening, appetizers that are either passed or served buffet style would be perfect. The time when you eat is important because many people routinely build meals into their day. If you serve a meal that is enticing, you’re saving your attendees time and money, and you are also providing another incentive for them to show up.
Create a Networker’s Paradise
Networking is about talking, so ensure your food setup facilitates that. Finger foods and small plates allow guests to eat and stroll. You don’t want anything that is too messy or difficult to eat. Nobody wants to shake hands and make conversation with a plate and fork in one hand. Some good examples of foods that you can serve include sliders, mini tacos, veggie cups, or cheese boards. Just keep it simple, neat, and social.
Provide Options
Everyone has varied tastes and diets. Be sure to include something for everyone (meat-eaters, vegetarians, vegans, and people who are gluten and dairy free). Clearly label your food to avoid any confusion. This demonstrates that you are concerned about your guests, and it immediately establishes trust. People are more likely to stick around and engage when they feel comfortable and cared for.
Make Food Part of the Conversation
Food is often a fabulous icebreaker. You could create themed food bars, such as a build-your-own taco station or a dessert setup with various toppings. These places naturally attract people and provide them with something to talk about. Someone could say, “That cupcake looks awesome!” — and, suddenly, a conversation gets started. It helps cut some of the awkwardness of meeting new people.
Advertise the Menu
Include the food in your event promotion. If you’re serving a special item, feature it in your invite. “Join us for an evening of networking and gourmet appetizers” is more exciting than “Come to our networking event.” Good food makes your event more of a treat than a task.
Keep It Fresh, Keep It Local
Keep it fresh and local whenever possible. People appreciate quality, and it makes your event different. Teaming up with a local bakery or restaurant can also create community bonding and even help spread the word by advertising the event on their social media.
Food is not just an add-on to networking events. It’s a driving force. If you plan your meal exactly right, it establishes a positive tone, fosters comfort, and helps people make meaningful connections. So, the next time you’re organizing a networking event, don’t forget that the way to an attendee’s heart (and the sign-in sheet) may well be through the stomach.